Privacy Policy

  • Your privacy and personal information is very important to Friends at the End (known hereafter as FATE). We want you to be confident that when you share personal information with us it won’t be passed to any third party.
  • We may amend this privacy policy from time to time and will post any changes within this section of our website so please refer to it regularly for any changes.
  • By viewing our website, you agree to our Terms and Conditions and our Cookie Policy.
  • Please note this Privacy Policy only applies to information collected by our website. We are not responsible for the privacy of any information you reveal or post on any of the social media channels we use to promote FATE including, but not limited to Facebook, Twitter or Instagram. Neither are we responsible for the privacy policies of websites owned or operated by third parties or stockists of our products.
  • We may collect two types of personal information from users of our website – Personally Identifiable Information and Non-Personally Identifiable Information. An example of Personally Identifiable may include, but not be restricted to your name, address and email address. We will only collect this information from you however, if you voluntarily submit it and unless you request otherwise, we will not share it with a third party nor will we sell, rent license or trade your personal information unless you give us permission to do so. Non-Personally Identifiable Information is information which cannot be used to identify you. This includes demographic information such as age, or gender (but not name). It may also include your IP address, browser types and domain names and other anonymous data. FATE will only use this information to help us deliver a better website service to you.
  • Our full privacy policy is available to download – Privacy Policy.

If you have any questions about FATE, please email us using the information on our contact page.

About cookies

Cookies are small text files that are stored by your web browser (eg Google Chrome, Microsoft Internet Explorer, Apple Safari and Mozilla Firefox). They are placed on your computer’s hard drive or mobile phone. The website of FATE uses cookies so that our site can recognise who you are and make your browsing experience more enjoyable. Cookies on our website do not store personal or sensitive information such as name, address, email or payment details

Different types of cookies

There are two different types of cookies – ‘session’ cookies and ‘persistent’ cookies. The FATE website, like many websites, uses both. Session cookies are temporary cookies that expire when you close your browser. Persistent cookies have a longer expiration date and stay on your computer hard-drive until you manually delete them – usually when you delete your search history.

Persistent cookies

One example of a persistent cookie is the ‘remember me on this computer’ function which means you can access the private area of a website again from your own PC or mobile, without logging-in again. Session cookies and persistent cookies which may be placed on our website by us are known for this reason are ‘first party cookies.’

Third party cookies

‘Third party cookies’ are used by analytics companies such as Google to gather information about you. This isn’t the kind of personal information we retain under our Privacy Policy. It’s more to do with the habits you display and the websites you browse.

Here’s a list of the main types of cookies usde, and what we use them for.

  • Finding us – How you found our website (search terms) and which website, if any you came from. This helps us understand which methods of promotion and keywords are the most effective.
  • We use cookies to ensure your safety on the website and prevent other people from accessing your information.
  • We have cookies which tell us if you are new to the website or have visited us before, so that we can see how many new visits to the website we have. This gives us an idea of how many members vs new contacts we have interested in Friends at the End.

Choosing not to have cookies on your computer?

You can, by law, choose not to have cookies placed on your computer. When you first view a website you should be informed that the website uses cookies and if you wish to accept them. Our website does not insist that you accept cookies but if you reject them certain features may be limited.  To switch off cookies you can go to the help section of your browser and it will explain how to turn them off. Here are some of the most common browsers and the information you need.

Cookie setting in Internet Explorer

Cookie setting in Firefox

Cookie setting in Chrome

Cookie setting in Safari

Cookie setting in ios

Cookie setting in Android 

More information on cookies

You can read more about cookies in the Microsoft Cookies Guide or All About Cookies. The Internet Advertising Bureau (IAB) has a very stringent code of ethics on internet advertising and you can read more about it here.

Thank you for viewing the FATE cookie policy.